Define The Data: The data provided was regarding the sales leads for an automotive dealer based in Kerala. The dataset has over 2084 rows and 11 columns, with data regarding Date, Sales Consultant, Customer Name, District, Sub-Location, Vehicle Owner, Model Details, Status of lead, Remarks and Reason.
B. Target Audience
Sales Agents:
Key Objectives:
To identify potential buyers
To identify potential market geography
To shape an potential buyer persona
To prioritize lead follow ups
To identify top reasons for not interested to purchase
KPIs:
Customer Count Vs Location & Sub-Location
Vehicle Owner Vs Status
Customer Name Vs Remarks Vs STATUS
HR Team
Key Objectives:
To identify the performance of Sales Agents in converting potential leads to customers
To identify gaps in the staffing based on location details
