CRM & Loyalty
IT Product Management
Business Analysis & Product Ownership – UST ( 2022-24)
- Led quarterly feature prioritization using customer feedback, market trends, and product backlog grooming.
- Automated Proof of Pickup and Delivery document processing for an Australian FMCG distributor using SmartVision.
- Created and maintained key product artifacts including BRDs, Wiki docs, Miro user flows, and SmartHub documentation.
Major Impacts
- Successfully implemented SmartVision for UST Contracts team, delivering potential savings of 1 FTE.
- Managed a robust backlog with over 100+ user stories; drove feature delivery for complex use cases.
- Launched two advanced SmartVision features: Long Document Extraction and DocCompare. Read More>>
Business Analysis
Document Automation for Australian FMCG Distributor – UST (2021–2024)
- Automated Proof of Pickup and Proof of Delivery document workflows using the SmartVision platform.
- Mapped daily user flows to identify automation opportunities in document-heavy processes.
Legal Contract Review Automation – UST (2021–2024)
- Led the implementation of the SmartVision platform, streamlining contract review and saving 1 FTE.
- Collaborated with the internal contracts team to automate manual contract evaluation workflows.
CXO Dashboard Development for Indian NBFC (4000+ branches) – UST (2021–2024)
- Designed and implemented KPI dashboards in Power BI for executive-level reporting and insights.
- Integrated data from Elastic Search and Azure Data Lake into Power BI using ETL queries.
NetSuite ERP Implementation – US Automotive Parts Distributor – Inspirage (2017–2018)
- Customized NetSuite to streamline Lead-to-Order and Order-to-Cash business flows.
- Conducted AS-IS process mapping and gathered requirements from client stakeholders. Read More>>
Business Intelligence
Analytics dashboard development using Power BI, UST (2021-2024)
- Created analytics dashboard using Power BI to visualize business data points.
- ETL query of data from Elastic Search & Azure Data Lake into Power BI ensuring seamless data integration.
- Performed data warehousing within Power BI by defining data relationships and adding additional columns via DAX.
- Developed KPI dashboards in Power BI, enhancing data visualization & decision-making.
- Automated data refresh and report generation processes in Power BI to ensure real-time data availability.
- Collaborated with cross-functional teams to gather requirements and designed customized Power BI reports tailored to specific business needs.
- Created a near-realtime dashboard for an Indian NBFC with over 4000+ branches across the country to visualize the realtime branch status.
- The dashboard helps CXO and Zonal managers to assess the zonal branch health, identify branches with issues, and to connect with responsible POCs for the branch. Read More>>
Business Automation
Promotion Budget Approval Automation – Lulu Group (2025)
- Digitized and automated the paper based manual happiness budget approval process via Power Automate
- The automation catered to all possible use cases within the budget approval process. Read More>>
Ecommerce & Digital Marketing
Enabling Sales Effort – Business Analyst, UST (2021–2024)
- Created brochures, briefs, and videos to support sales efforts.
- Maintained product documentation (SmartHub) for internal and pre-sales use.
Marketing Content Curation – Business Analyst, UST (2021–2024)
- Curated SmartVision content for SmartOps website and marketing.
- Led whitepaper initiatives for thought leadership and lead generation.
App & Website Content Curation – Technical Analyst, LuLu Group (2024–Present)
- Curated marketing content for LuLu E-commerce App & Website.
- Updated promotional offers and creatives for Happiness Loyalty partners.
Technology Research & Gap Analysis – Business Analyst, UST (2021–2024)
- Conducted market research on tech trends, competitor capabilities, and pricing.
- Identified capability gaps and evaluated partnership opportunities.
Product Demos as part of Sales – Business Analyst, UST (2021–2024)
- Delivered technical product demos to prospective clients.
- Showcased product capabilities at internal UST tech expos. Read More>>