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Work Experience
App & Website Content Curation – Technical Analyst, LuLu Group (2024-Present)
- Curated marketing contents for the Lulu Ecommerce App & Website
- Updated promotional offers and creatives for happiness loyalty partners
- Conceptualized new features in App for enhancing customer engagement
Technology Research & Gap Analysis – Business Analyst, UST (2021-2024)
- Conducted market research for capturing technology trends, competitor capabilities, business use cases, differentiator capabilities & product pricing.
- Benchmared SmartVision capabilities with against those of Competitors.
- Identified capability gaps & evaluated opportunities for technology partnerships.
- Identified differentiator & delighter capabilities
Enabling Sales Effort – Business Analyst, UST (2021-2024)
- Regular connect with sales to gather customer feedback, AHA suggestions, & business opportunities.
- Created brochures, briefs, case studies & feature videos to support sales efforts.
- Maintained product documentation in SmartHub, to serve as manuals for Pre-Sales as well as the internal teams.
Product Demos as part of Sales – Business Analyst, UST (2021-2024)
- Offered technical demos of products to potential customers as part of sales activities.
- Presented product capabilities at Intra-UST Tech expos to other accounts within UST.
Marketing Content Curation – Business Analyst, UST (2021-2024)
- Curated product-related content for the UST SmartOps website, for SmartVision.
- Headed a whitepaper event to gather thought leadership contents for SV website to drive lead generation.
- Provided SmartVision feature related snippets for central marketing.
